UNDER CONSTRUCTION!!! Apologize for the mess and inconvenience.
Social Media Marketing is the ability to connect people to a product/service that consumers need, want, or interests them. Connectivity is an integral part of business whether you are connecting to current or expanding to new customers within your target market or untapped target markets.
However, connecting to people is more then a social media concept and reflects how you interact with consumers and build loyalty and trust: 1. Connecting people to content/information
Educating people about your business/products/service
Letting them know about the happenings related to your business
News about the business (news, expansion, relocation)
Pop-ups or Collaborations with others
Information about events or other related topics to your business
New Product Features/Specials/Sales
Social Media Connection (through email subscriptions) - Content Emails, Promotional Emails, Relationship Emails.
2. Getting people to your brick and mortar (physical location) business 3. Getting people to your online website (landing page) 4. Building rapport (relationships) with clientele and other followers to develop loyalty.
Connecting to People
Regardless of what type of business you run, connecting to people is integral to continued company success. With the rise in e-commerce it is now possible to turn simple emails and clicks on links into $$$. Whether it be through direct sales in your business, commercial ads, or through affiliate links to other businesses that pay you for directing traffic (Power of One). Having a strong followership that appreciates your business, the content it sends, and the ability for them to act are what will keep you running strong year after year.
Consider Hawaiian Airlines and Macy's and their promotional strategy: Let people know when there are deals. While this concept is not the best approach for all businesses, it works for them because people tuned into their emails are looking for cheaper flights and the biggest sale events to save money. But, will this work for all retail companies? Of course not and it does not work for them all the time either.
However, it does let their direct consumers, remember the 80-20 Rule, see the inventory they hold that may be expiring. And guess what, if you are willing to act quick you can get that last seat or last pair of designer jeans on sale. Win win situation for both parties; you get a deal at a cheaper price and they move an expiring inventory such as an airline seat that can never be sold again and a pair of jeans that we can take off the shelf to make room for new products.
When connecting to people its important to understand that it is not always about selling. Many have stated that for most businesses there needs to be a